Privacy policy
AKSELL manages this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a personalized shopping experience (the “Services”). AKSELL is powered by Shopify, enabling us to deliver the Services to you. This Privacy Policy explains how we collect, use, and disclose your personal information when you access, use, purchase from, or otherwise interact with the Services. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.
Personal Information We Collect or Process
When we use the term “personal information,” we mean information that identifies you or another person, or that could reasonably be linked to you or another person. Personal information does not include anonymized or de-identified data that cannot reasonably be used to identify you. Depending on how you interact with the Services, where you reside, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:
• Contact Information such as your name, billing and shipping addresses, phone number, and email address.
• Financial Information such as credit card, debit card, and bank account numbers, payment card details, transaction records, payment method, payment confirmation, and other payment-related data.
• Account Information such as your username, password, security questions, preferences, and settings.
• Transaction Data including items you view, place in your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your order history.
• Communications with Us including the information you provide when you contact us, such as customer support inquiries.
• Device Information such as your device type, browser, network connection details, IP address, and other unique identifiers.
• Usage Information such as your interactions with and navigation through the Services, including the time and manner of such interactions.
Sources of Personal Information
We may collect personal information from:
• Directly from you, when you create an account, access or use the Services, communicate with us, or otherwise provide personal information.
• Automatically through the Services, including from your device when you use our products or Services or visit our websites, and via cookies or similar technologies.
• From our service providers, when they enable certain technology or collect/process personal information on our behalf.
• From our partners or other third parties.
How We Use Your Personal Information
Depending on your interactions with us or the specific Services you use, we may use your personal information for the following purposes:
1. Providing, Customizing, and Improving the Services – To fulfill our contractual obligations to you, process payments, manage orders, remember your preferences, send account notifications, process purchases and returns, create and manage accounts, arrange shipping, facilitate reviews, and provide a tailored shopping experience, including product recommendations.
2. Marketing and Advertising – To send promotional emails, SMS, and postal mail; and to display targeted ads for products or Services, including based on your prior purchases or browsing activities.
3. Security and Fraud Prevention – To verify accounts, ensure secure transactions, detect and investigate fraudulent or illegal activities, protect public safety, and secure the Services.
4. Communications – To provide customer support, respond to inquiries, and maintain our business relationship with you.
5. Legal Compliance – To comply with legal obligations, respond to lawful requests from authorities, participate in legal proceedings, and enforce our terms and policies.
How We Disclose Personal Information
We may share personal information in the following circumstances:
• With Shopify, vendors, and other third parties providing services such as IT, payment processing, analytics, customer support, cloud storage, fulfillment, and shipping.
• With business and marketing partners for advertising purposes.
• When you authorize or request us to share information, such as for order delivery or social media integrations.
• Within our corporate group.
• In connection with business transactions such as mergers or bankruptcies.
• As required by law or to protect our rights, the rights of others, or the integrity of the Services.
Relationship with Shopify
Our Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to deliver and improve them. Your information may be shared with Shopify and third parties in other countries. Shopify may also use aggregated interaction data from our store and others to provide enhanced features. In these cases, Shopify is responsible for processing your personal information and responding to your rights requests. For more details, refer to the Shopify Privacy Policy.
Third-Party Websites and Links
The Services may contain links to third-party websites or online platforms. We are not responsible for the privacy or security of such sites, and you should review their policies before providing personal information. Information shared in public or semi-public areas may be visible to others.
Children’s Data
The Services are not intended for children, and we do not knowingly collect data from minors under the legal age in your jurisdiction.
Security and Data Retention
We employ safeguards to protect personal information but cannot guarantee absolute security. We retain data as needed to maintain accounts, provide Services, comply with legal obligations, and enforce agreements.
Your Rights and Choices
Depending on your location, you may have rights such as access, deletion, correction, portability, objection, and withdrawal of consent regarding your personal information. You may also manage your marketing preferences.
Complaints
If you have concerns about our data practices, you may contact us or, where applicable, file a complaint with your local data protection authority.
International Transfers
We may transfer, store, and process personal information outside your country of residence using legally recognized safeguards.
Changes to This Policy
We may update this Privacy Policy periodically and will post revisions with an updated “Last Updated” date.
Contact Us
If you have questions or wish to exercise your rights, email us at info@aksellcosmetics.com or write to:
Vadinushof 19, Utrecht, 3453 JJ, NL.